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About NoCo Primary Care

Patients, like you and me, want easy access to our doctor, transparent pricing, and great customer service. Hospital and health care systems are not making these things a priority. Are high deductibles keeping you from the care you need? Are you frustrated with waiting weeks to see your doctor? Do you get timely, respectful answers to your questions and needs? NoCo Primary Care believes we can do better, and exists to provide easy access to your doctor, for a clear monthly fee, making you and your health our priority, afterall, it's your healthcare. What makes an effective primary care?  Want to know more? Click to view member costs and benefits.

Phillip Rhoads, MD


"I want to give any patient that sees me the best care that I can. If I am limited by what I know, then I go read or ask advice. If I am limited by what medical science knows, then I do my best. But, if something else prevents me from giving the best care that I am able to give, then something must change. That's why I am starting this clinic, and doing something different."

Dr. Rhoads is Board Certified in Internal Medicine and Pediatrics. He received his Medical Degree from the University of Arkansas in 1998, and finished a dual residency in Adult Internal Medicine and Pediatrics in 2002. He practiced in Northwest Arkansas for 10 years before he and his family decided to move to Colorado in 2013. He has been in practice in Fort Collins since then, and his passion for helping patients to the best of his ability led him to start his own practice.

In his free time, he enjoys spending time with his wife and 2 boys, rock climbing, mountain biking, adventure racing, and working on (and camping in) his well-used 1977 Airstream trailer.

Sarah Kray, PA

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“It is an exciting time to work as a PA to see the way healthcare can change to make it better for both doctors and patients. I’m honored to offer my experience and knowledge to meet you where you are, find any underlying causes rather than just treat symptoms, and help you take steps to better health. We’re all in this together.” 

Sarah is a native of Colorado who trained to be a PA at University of Iowa, one of the top-ranked PA programs in the country. Since she graduated in 2007, she has spent her career working in Primary Care/Family Medicine, serving people of all ages.  In 2010, she and her husband returned to Colorado and settled in Loveland. 

Her passion for helping people was re-kindled when she discovered the concept of Direct Primary Care. She believes it can change the way we practice medicine when the patient is truly put first rather than the needs or rules of the insurance companies.     

When she is not in the office, she has many alter egos. You may find her as an explorer, visiting as many National Parks she can (30 out of 61 so far!) or riding her bike across the state of Iowa. She’s often lugging drums as a groupie for her husband’s rock and funk bands. She has an inner grandmother that comes out through her love of sewing quilts, doing puzzles, and drinking tea. However, her favorite role is “Aunt Fruity” to a gaggle of nieces and nephews that keep her constantly laughing.  

Direct Primary Care(DPC) puts you, the patient, back in control. With DPC, unwanted fee-for-service incentives and costly insurance burdens are replaced with a simple monthly-payment covering all your visits and communication. This restores the doctor-patient relationship, and is key to achieving superior health outcomes, lower costs and an enhanced patient experience. Direct primary care is not insurance, and we recommend you still have insurance coverage for significant illness. Check these options for catastrophic coverage.

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