A new kind of primary care

Direct Primary Care for the entire family

Serving Loveland, Fort Collins and Northern Colorado

Phillip Rhoads MD, and Sarah Kray PA

Transparent Pricing
Easy Access
Personal health care
  • Access to your doctor, send secure text, pictures and video via our HIPAA compliant app

  • Timely appointments, without lost time in a waiting room​

  • Same or next day* appointments for acute needs (*business day, )

  • Health care, focused on the patient-physician relationship

  • More time for you to be heard

  • Acute illness and chronic disease management​

  • ​Procedures include skin lesion removal/freezing, joint injection​, laceration repair

  • Clear monthly pricing without surprises. DPC named a "Smart Money Move for 2019" by Consumer Reports.

  • Many prescriptions dispensed in-office at wholesale plus 10% (no pain meds or stimulants)

  • Significant discount on labs and imaging, with clear, up front pricing​

Healthcare that's based on a relationship, not a transaction

At Loveland, Colorado's NoCo Primary care, we work for you, not an insurance company. We don't bill insurance, and we do recommend you have insurance coverage for significant illness. Check these options for catastrophic coverage.

Learn more about

Click to enroll and you will be able to enter your information in our secure online enrollment. Once you complete the enrollment, we will send you a secure invite to our messaging app, and contact you about setting up your first appointment. If you are interested in pairing with a Health Share Option for bigger health care needs, contact us. Let us know if you have any questions.

$69/month:    Age 27 and up   ($59/mo for second adult)

$39/month:    Age 18-26

$29/month:    Age 0-17 (with enrolled adult) 

$169/month:   Family of 4 (+$20 each additional child)

  *New memberships have a one-time $50/person ($100/family max) enrollment fee, plus pro-rated first month's fee

Is traditional insurance too expensive? Ask us how you can add a Health Share plan to your NoCo Primary Care membership, for larger needs such as hospitalizations and surgeries

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Direct Primary Care (DPC)

  • Discounted labs, imaging, and wholesale +10% cost on many medications

  • Unlimited visits, with no co-pays or office visit charges

  • Text with your doctor, and "virtual" office visits, via HIPAA compliant app

  • In office ECG, spirometry, laceration repair, skin lesion removal included at no extra charge

  • Discounted DOT exams